Framework for Marketing Management by Kevin Keller and Philip Kotler PB

Framework for Marketing Management by Kevin Keller and Philip Kotler PB

USD 26.99 USD
SKU: vPpdCqPP
GTIN: 9780133871319
Condition: Brand New

Specifications

Subject AreaBusiness & Economics
PublisherPearson Education
Item Length9 in
SubjectMarketing / General
Publication Year2015
TypeTextbook
FormatTrade Paperback
LanguageEnglish
Item Height0.3 in
Item Weight18.6 Oz
Item Width7.4 in
ISBN9780133871319

The "Framework for Marketing Management" by Kevin Keller and Philip Kotler is a comprehensive textbook on marketing that serves as a valuable resource for students and professionals in the field. Published by Pearson Education in 2015, this trade paperback edition offers a clear and detailed approach to marketing management, focusing on key concepts and strategies. With a compact size of 9 x 7.4 inches and weighing 18.6 ounces, this book is designed for easy reading and reference, making it a practical and informative tool for those interested in the subject area of business and economics.

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